selorm.djaba sent you a note: …

CREATING AN IDENTITY

-A corporate identity is what enables an organization to be easily recognized.

– The type of corporate identity you choose influences the  way your organization is perceived.

-To create an effective corporate identity, you should decide on a central purpose and strategy (a vision and mission),
  as well as the image you want to convey.

-If your budget allows, enlist the services of a designer or consultant to create an identity.

-Get the opinions of trusted outsiders before finalising a new logo.

-Having settled on an identity, ensure that the identity is consistent in all of your communication media.

                                                                                                                                                                                                               (Heller & Hindle, 2008)

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