CREATING AN IDENTITY
-A corporate identity is what enables an organization to be easily recognized.
– The type of corporate identity you choose influences the way your organization is perceived.
-To create an effective corporate identity, you should decide on a central purpose and strategy (a vision and mission),
as well as the image you want to convey.
-If your budget allows, enlist the services of a designer or consultant to create an identity.
-Get the opinions of trusted outsiders before finalising a new logo.
-Having settled on an identity, ensure that the identity is consistent in all of your communication media.
(Heller & Hindle, 2008)
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